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THE ISSUE WITH SME
MARKETING
Marketing for small and medium-sized businesses is an uphill battle. Limited budgets often restrict their access to essential resources such as cutting-edge technology, and specialised professionals. The result? Wasted time and money that could be better spent on customer service and core business operations.
Time constraints add to the challenge as SME owners juggle multiple responsibilities, leaving little room for strategic planning. Furthermore, the ever-evolving nature of marketing creates a knowledge gap, hindering their ability to stay updated on effective strategies. Lastly, the absence of sophisticated analytics tools makes measuring and analysing marketing efforts a significant hurdle.
We have easy to understand processes to ensure we don't miss any details about your business and how we can best serve your marketing needs. Below is a short preview showing how we think about working with your business and the processes we employ.
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A marketing audit gives you an insight into your business and where and how we can be most impactful.
Understand and outline your personal and business objectives.
Plan how you can achieve your marketing objectives following our learnings.
Build your plan into a reality through practised methods with measurable results.
We're looking for solid results but understanding where these results work best is important so we can tweak the formula and continuously improve.
1. Strategy (Vision, Mission, objectives)
2. Plan (PESTLE, SWOT etc)
3. People (Skillset, experience etc)
4. Tech (Market required to deliver message to audience)
5. Budget (Spend to achieve objectives based on sale projection and cost of people and tech)
Understand some of the specific solutions we employ to get your marketing machine...
We transform SME businesses by finding and engaging the right target audience with the right messages through the most appropriate communication channels. Take our Quiz and understand what's important when marketing your SME.